Bompas & Parr launches multi-sensory experiences at Westfield

As part of its Future Forest installation by food art specialist Bompas & Parr, Westfield has unveiled two additional multi-sensory experiences. The sesory Fruit Cloud exhibition will be available at both shopping centres, launching initially at Westford Stratford City. The walk-in mist experience will give visitors a real taste of the magical flavours of the forest, stimulate multiple senses, generate mouth-watering memories as well as enabling all-important social-sharing opportunities.

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Visitors to the Fruit Cloud are invited to put on a raincoat before entering an enclosure filled with Bompas & Parr’s fogging technology; enhanced with apple, blackberry or peach fruity flavours. As well as gulping the edible fog, visitors will hear the sounds of an abstract forest soundscape that uses the latest cross-modal science to create a ‘tart’ sonic environment to balance the sweetness of the cloud.

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Photo courtesy of TNR Photography

Designed to inspire guests to consider the environment and the outdoors, the Forest Village exhibition offers a unique perspective on climate change and manipulation in keeping with the overall theme for the Future Forest experience. The exhibition will also showcase plants that create electricity, the magic of spider silk, and a historic tree circus alongside artefacts, artworks and anecdotes about forests and nature.

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Photo courtesy of TNR Photography

Guests are also invited to walk, tumble and jump on water on the Forest Zorb Lagoon. This fun and adventurous activity will be available for visitors to enjoy with friends and family in between visiting Westfield’s retail, dining and entertainment offerings.

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Photo courtesy of Hanson Imagery

'We are thrilled to be adding the Fruit Cloud and Zorb Lagoon to the Future Forest experience at Westfield Stratford City. The vision for the whole experience is to engage young people in the future of our urban environment and this is a really fun way for us to that. Guests really will be amazed with the various tastes of the forest experienced through the Fruit Cloud and the Forest Zorb Lagoon is sure to be a hit with everyone looking for some fun,' says Harry Parr, director of Bompas & Parr.

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Photo courtesy of Hanson Imagery

Myf Ryan, Westfield's chief marketing officer, adds: 'The inclusion of the Fruit Cloud to the Future Forest experience at Westfield Stratford City will really provide an unexpected but memorable experience for our visitors, while the Forest Zorb Lagoon is fun for adults and kids. Delivering unique experiences for our customers is at the heart of what we do, and we know that the immersive Future Forest in particular will capture the imagination of our audiences.'

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