Australian homewares retailer HOUSE to launch in the UK

Australian homewares specialist HOUSE, owned by Global Retail Brands, is preparing to launch in the UK. The retailer aims to open its first stores by April 2018, with a total of 75 stores set to open within three years. Global Retail Brands has 170 stores in its native Australia and describes itself as a kitchen, cooking, dining and entertaining specialist. It typically carries up to 4,000 items in its HOUSE stores, including cookware, glassware, small electrical appliances, knives and crockery.

'Over the last couple of years we’ve looked at opportunity markets, both nationally and internationally, and the UK seemed like a very good fit for us. Our overall aim is to inspire customers to cook & create with confidence, and enjoy entertaining at home. At HOUSE, we always insist on Silver Service and customer interaction forming a key part of our proposition,' says Steven Lew, executive chairman at Global Retail Brands.

'We want HOUSE to become a household name in the UK as the go-to for cooking and entertaining. We believe that 75 stores is a safe number to target, however, this will very much be opportunity-led. We also want to create a sustainable product; for example, we are not focusing on putting a showcase on Oxford Street as we want the first store to be the same as the 75th store. If compelling opportunities present themselves, we will have the opportunity to open even more stores!' continues Lew.

HOUSE is looking at stores in both shopping centres and retail parks across the country, targeting unit sizes of approximately 325 sq m.

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