Westfield Stratford City welcomes Garden of Hope

International children's charity World Vision has launched an interactive installation at Westfield Stratford City. Central to the Garden of Hope installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken girl from China, whose situation so deeply moved war reporter Dr Bob Piece that he paid for her upbringing and education.

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Following The Yard Creative's work with the Story Shop, World Vision approached the retail design agency to evolve the charity's retail offer in premium shopping malls around the UK. The ambition for the next generation retail kiosk was to blur the lines between retail and installation to create an iconic destination that visitors recognise, remember and choose to interact with.

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The Garden of Hope serves as an oasis in the environment, symbolic of the hope, protection and life given to sponsored children, their families and local communities. A variety of natural materials, including oak, bring a warm and honest feel to the kiosk.

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Features such as a weighted jerry can allow visitors to experience the real struggle that some children make for water everyday. Digital touch points have been integrated throughout, but human interaction is also an incredibly important element. Tap to donate is promoted to breakdown the barrier of monthly donation and enables visitors to give as much as they can.

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