Weird Fish rolls out refreshed concept

Lifestyle clothing and accessories retailer, Weird Fish has unveiled a new physical retail concept that has been influenced by the brand's online sales. The store concept is built on a solid visual merchandising strategy, designed to have a commercial ‘ready to wear’ feel to suit the Weird Fish demographic.


Design, management and production agency Whiteroom created product presentations that were both accessible and shoppable, established a self-service environment, and designed the layout and display mechanics to encourage floor rotation for returning customers. 


Whiteroom utilised information provided by online buying behaviour. Key story displays are positioned in prime locations in both menswear and womenswear. These 'buy the look' displays are directly merchandised with the current top rated and best selling looks online. Each month these louvre panel back drop displays are swapped out with the latest best selling product. However, this isn't advertised in-store, but instead is a subtle nod to the brand's online presence, using digital buying trends to boost sell through of prime looks. 


Customers can order items online that they can't find in store for next day delivery or direct to their home.


Weird Fish is well known for its playful artist t-shirts, something which Whiteroom has utilised to create a draw and destination. Hugely popular with men, the designers positioned the offering at the rear of stores with clear lines of sight so it becomes a destination. Being close to the changing rooms, it's prime for impulse buying too.  

The result is reflection of a brand in-tune with nature, it’s heritage and optimal visual merchandising. The design touches and textures are an approachable seamless style and design language for the brand. This supports a store based on category zones fit for monthly product displays, and stories that are all shoppable and ready to wear.


Latest issue

  • 1


  • 1

Latest windows:

  • Radley - Chinese New Year +

    Read More
  • Fenwick x John Smedley - Iconic Love Stories +

    Read More
  • Selfridges - Radical Luxury +

    Read More
  • 1


  • Opinion: The value of pop-up moments +

    Read More
  • Review: NRF's Big Show 2018 +

    Read More
  • Opinion: Invested in Human Experience +

    Read More
  • 1

Out & About

  • Out & About: Surface Design Show 2018 +

    Read More
  • Out & About: Retail Shopfitting & Display Summit 2018 +

    Read More
  • Out & About: NRF's Big Show - Day 3 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Exclusive Q&A


Michael Artis,


We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information