Lifestyle clothing and accessories retailer, Weird Fish has unveiled a new physical retail concept that has been influenced by the brand's online sales. The store concept is built on a solid visual merchandising strategy, designed to have a commercial ‘ready to wear’ feel to suit the Weird Fish demographic.
Design, management and production agency Whiteroom created product presentations that were both accessible and shoppable, established a self-service environment, and designed the layout and display mechanics to encourage floor rotation for returning customers.
Whiteroom utilised information provided by online buying behaviour. Key story displays are positioned in prime locations in both menswear and womenswear. These 'buy the look' displays are directly merchandised with the current top rated and best selling looks online. Each month these louvre panel back drop displays are swapped out with the latest best selling product. However, this isn't advertised in-store, but instead is a subtle nod to the brand's online presence, using digital buying trends to boost sell through of prime looks.
Customers can order items online that they can't find in store for next day delivery or direct to their home.
Weird Fish is well known for its playful artist t-shirts, something which Whiteroom has utilised to create a draw and destination. Hugely popular with men, the designers positioned the offering at the rear of stores with clear lines of sight so it becomes a destination. Being close to the changing rooms, it's prime for impulse buying too.
The result is reflection of a brand in-tune with nature, it’s heritage and optimal visual merchandising. The design touches and textures are an approachable seamless style and design language for the brand. This supports a store based on category zones fit for monthly product displays, and stories that are all shoppable and ready to wear.