Nike Town in London has been taken over by the Nike Golf Club. Designed by Mynt, the scheme follows the design agency's retail concept to launch Nike's Wimbledon collection. The 'Cube' takeover drove the launch of the Nike Golf Club, with an elite athlete Q&A session featuring featuring Rory Mcllroy and Jason Day, following the final day’s play at the British Open.
Both golfers settled into the contemporary urban clubhouse with an invited group of young golf athletes and bloggers surrounded by the new retail concept for exciting new apparel and footwear ranges.
Mynt re-imagined a tailor's table with stylised product drawers to showcase the polo shirt range and communicate the new cuts and fits. Acrylic cubes with simple, understated tee and ball props, created the perfect backdrop for the key footwear pieces.
The materials palette reflected an urban landscape for off-course apparel styling; unexpected and authentic.