NikeLab unveils new look at Dover Street Market

Founded by Rei Kawakubo and Adrian Joffe of Japanese label Comme des Garçons in 2004, Dover Street Market in London has been home to Nike's NikeLab since 2014. The space has been given an extensive renovation, with all core fixtures and fittings reconsidered.


The sportswear giant worked alongside creative agency Rosie Lee on the transformation. The design aims to reconcile the practicality desired from a working store with Dover Street Market’s high-fashion ideals.


The design reflects the existing industrial elements of Dover Street Market, while using reclaimed metals and wooden palettes to create flexible product displays. This allows the store to be re-configured into a number of different layouts for each collection.


Latest issue

  • 1


  • 1

Latest windows:

  • 1


  • 1

Out & About

  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • Out & About: World Retail Congress 2018 - Day 3 +

    Read More
  • 1


  • Flowbox – The Award-Winning Dynamic Display +

    Read More
  • How to save on online shopping? Learn with Dealslands UK +

    Read More
  • Product Editorial: Futura Retail Solutions - RBTE Stand E101 +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Exclusive Q&A


Sam Cotton 
Head of leasing - Retail
Battersea Power Station


We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information