NikeLab unveils new look at Dover Street Market

Founded by Rei Kawakubo and Adrian Joffe of Japanese label Comme des Garçons in 2004, Dover Street Market in London has been home to Nike's NikeLab since 2014. The space has been given an extensive renovation, with all core fixtures and fittings reconsidered.


The sportswear giant worked alongside creative agency Rosie Lee on the transformation. The design aims to reconcile the practicality desired from a working store with Dover Street Market’s high-fashion ideals.


The design reflects the existing industrial elements of Dover Street Market, while using reclaimed metals and wooden palettes to create flexible product displays. This allows the store to be re-configured into a number of different layouts for each collection.


Latest issue

  • 1


  • 1

Latest windows:

  • 1


  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Monthly Q&A

Steve Murray,
Dr Martens


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information