British car brand MG is opening its first retail boutique at St David's in Cardiff. In conjunction with regional dealer Nathaniel Cars, the new 149 sq m store in Cathedral Walk will showcase models from the iconic motoring brand’s range of cars, bringing automotive retail into a bustling shopping centre and connecting consumers with this much loved British brand.
The new store will be emblematic of Nathaniel MG’s passion for 'Reinventing your car buying experience'. Design by Nathaniel MG, the design will incorporate a video screen wall at the far end of the store, interactive iPad stations and an informal seating area. A collection of the range will be on display including MG3s and the MGGS for visitors to experience and interact with. Product geniuses will also be on hand to help customers at every stage of the car buying journey, from booking a test drive, arranging a part exchange and financing purchases.
'We are delighted to have secured a prime position within a leading retail location to launch our second store concept in the UK and allowing us to introduce the brand to a completely new audience. Our interactive store will offer so much more than just a showroom, and we look forward to joining the centres collection of impressive retail brands, and interacting with loyal MG enthusiasts and new converts from across the region,' says Matthew Cheyne, head of sales & marketing at MG Motor UK.
Colin Flinn, regional managing director at intu, adds: 'MG’s regional debut is an excellent addition to our portfolio of retailers. Following the success of previous car pop-ups at St David’s, which generated a fantastic response from shoppers, MG will be very popular for our catchment and appeal to the Cardiff consumer. We are delighted to be at the forefront of this exciting new development within car retail and are looking forward to MG unveiling its new automotive store format here soon.'