Polish fashion retailer LPP has launched its flagship brand, Reserved in the UK with a store on Oxford Street, London. LPP's flagship brand, Reserved, offers the latest trends for women, men and children at an affordable price point, and has signed up London icon Kate Moss as the face of its AW17 collection. The new 2,972 sq m flagship is located at 252 Oxford Street – BHS's previous site.
Reserved Oxford Street will offer a destination shopping experience, incorporating technology to ensure a streamlined customer experience and with new styles available every two weeks. The London Collection, launching to celebrate the London opening, includes fashion-led pieces built around style and individuality. The online store will also offer the full Reserved London and A/W17 collections to shoppers across the UK.
'Launching Reserved in the UK is a milestone for LPP and reflects our ambition to grow brand recognition and establish ourselves across Western Europe and beyond,' says Marek Piechocki, LPP’s founder and CEO. 'London is an iconic fashion capital and a global city, and is the perfect stage on which to introduce Reserved and LPP to the international shopping community.'
New West End Company CEO, Jace Tyrrell, adds: 'The arrival of Reserved and LPP is incredibly exciting, and a strong vote of confidence in London and the UK. London’s West End continues to be the number one choice for brands opening their stores in the UK and this comes at a particularly momentous time with the imminent arrival of the new Elizabeth Line. With its unique look and established customer base Reserved looks set to make its mark on Oxford Street, the world’s greatest shopping district.'
The fixtures and fittings were supplied by Partnex and Matbud.