Women's fashion retailer KITRI has opened a pop-up in Marylebone. The brand was founded by Haeni Kim, who noticed a gap in the market for creative workwear for the 30-something professional. Creative consultancy and design partnership Campbell-Rey approached JustSo to realise the brand's vision and deliver the KITRI London pop-up – the company’s debut physical space since launching its online platform.
The store is composed of plush velvet curtain walls, custom furniture and varieties of pink and red to invoke the spirit and nature of KITRI. JustSo transformed every aspect of the store which was a white-box effectively, including a new exterior colour to grab attention on the high street.
The pop-up is residing at 35 Thayer Street, Marylebone, London for two months until the end of October.