Lush opens Naked House pop-up in Soho

Beauty brand Lush has opened the Naked House pop-up on Greek Street in London, to educate customers about reusing, reducing and recycling. The pop-up is spread over five floors of immersive exhibition space. Plastic was the invention of a century – a wonder material that made the impossible possible. But today, we use plastic, a material designed to last forever, for products designed to last minutes.


As a celebration of the choice, Lush gives customers the choice to opt out of over-packaged product (currently around 35 per cent of the brand's entire product range is naked). Lush is inviting visitors to explore five storeys of packaging past, present and future, learn about the impact of single-use plastics on the ecosystems and environments we live in, discover the latest innovations, and finally, see it all in action at the naked apartment.


The retailer is hosting an array of talks about sustainable fashion, living happier with less, and simple ways to cut down the packaging you use everyday.



Latest issue

  • 1


  • 1

Latest windows:

  • 1


  • The boys are back in town: Stores for men +

    Read More
  • Line of duty: Airport retail +

    Read More
  • In & Around: Burlington Arcade +

    Read More
  • 1

Out & About

  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • Out & About: RHS Chelsea Flower Show 2017 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Monthly Q&A

Colin Flinn,
Regional Managing Director,


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information