Lush opens Naked House pop-up in Soho

Beauty brand Lush has opened the Naked House pop-up on Greek Street in London, to educate customers about reusing, reducing and recycling. The pop-up is spread over five floors of immersive exhibition space. Plastic was the invention of a century – a wonder material that made the impossible possible. But today, we use plastic, a material designed to last forever, for products designed to last minutes.

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As a celebration of the choice, Lush gives customers the choice to opt out of over-packaged product (currently around 35 per cent of the brand's entire product range is naked). Lush is inviting visitors to explore five storeys of packaging past, present and future, learn about the impact of single-use plastics on the ecosystems and environments we live in, discover the latest innovations, and finally, see it all in action at the naked apartment.

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The retailer is hosting an array of talks about sustainable fashion, living happier with less, and simple ways to cut down the packaging you use everyday.

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