Lush opens Naked House pop-up in Soho

Beauty brand Lush has opened the Naked House pop-up on Greek Street in London, to educate customers about reusing, reducing and recycling. The pop-up is spread over five floors of immersive exhibition space. Plastic was the invention of a century – a wonder material that made the impossible possible. But today, we use plastic, a material designed to last forever, for products designed to last minutes.

P07B9440.jpg

As a celebration of the choice, Lush gives customers the choice to opt out of over-packaged product (currently around 35 per cent of the brand's entire product range is naked). Lush is inviting visitors to explore five storeys of packaging past, present and future, learn about the impact of single-use plastics on the ecosystems and environments we live in, discover the latest innovations, and finally, see it all in action at the naked apartment.

P07B9416.jpg

The retailer is hosting an array of talks about sustainable fashion, living happier with less, and simple ways to cut down the packaging you use everyday.

P07B9375.jpg

Save

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • The Body Shop - Play For Peace +

    Read More
  • Saks Fifth Avenue - Once Upon A Holiday +

    Read More
  • Osprey London - Cabinet of Curiosities +

    Read More
  • 1

Features

  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1

Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Dr-Dorothy-Maxwell-sml.jpg

Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser
Read More ..

 

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information