Liverpool ONE welcomes Mercedes-Benz pop-up

Mercedes-Benz has launched a 278 sq m pop-up on Liverpool ONE’s Peter’s Lane. Designed to showcase the brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment. The space features a digital car configurator to help visitors see what different colourways and features would look like on various Mercedes-Benz models.

Liverpool_ONE_Mercedes_store_4.jpg

In keeping with the brand’s links to fashion and clothing, which includes a partnership with fellow Liverpool ONE brand HUGO BOSS, the store offers a range of Mercedes-Benz and AMG merchandise, including jackets, hats and accessories. Merchandise from the official Formula 1 MERCEDES-BENZ AMG PETRONAS range is also available.

The pop-up will be open until 8 October. Mercedes-Benz is the second luxury car brand to have opened a concept store at Liverpool ONE, following the Porsche Life installation earlier this year.

Liverpool_ONE_Mercedes_store_3.jpg

Save

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • 1

Features

  • The boys are back in town: Stores for men +

    Read More
  • Line of duty: Airport retail +

    Read More
  • In & Around: Burlington Arcade +

    Read More
  • 1

Out & About

  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • Out & About: RHS Chelsea Flower Show 2017 +

    Read More
  • 1

Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Monthly Q&A

Colin-Flinn-sml.gif
Colin Flinn,
Regional Managing Director,
Intu

Read More ..

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information