Mercedes-Benz has launched a 278 sq m pop-up on Liverpool ONE’s Peter’s Lane. Designed to showcase the brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment. The space features a digital car configurator to help visitors see what different colourways and features would look like on various Mercedes-Benz models.
In keeping with the brand’s links to fashion and clothing, which includes a partnership with fellow Liverpool ONE brand HUGO BOSS, the store offers a range of Mercedes-Benz and AMG merchandise, including jackets, hats and accessories. Merchandise from the official Formula 1 MERCEDES-BENZ AMG PETRONAS range is also available.
The pop-up will be open until 8 October. Mercedes-Benz is the second luxury car brand to have opened a concept store at Liverpool ONE, following the Porsche Life installation earlier this year.