Virgin Holidays unveils The Pool House boutique concession

Virgin Holidays has unveiled its latest retail experience called The Pool House, located in Debenhams. Building on the success of the brand's v-room flagship stores, Virgin Holidays has partnered with YourStudio to create this new concession boutique concept. Welcoming guests with a champagne bar, The Pool House offers a range of seating and lounge areas to ensure every part of the experience leaves customers feeling good.

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'We were briefed by Virgin Holidays to create a shop-in-shop boutique that elevated the experience beyond the expected, taking customers into an experiential world that would give them that "holiday ready" feeling,' says Howard Sullivan, creative director and co-founder of YourStudio.

The layout is designed to promote Virgin Holidays' commitment to service, encouraging customers to freely circulate and dwell in the space, and to take time to relax and refresh whilst browsing the range.

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Accents of rose gold mirror like this lenticular wall (shown above) bring Virgin Holidays' energy into the space. A framework of solid oak and palette of netural materials have been created to highlight and frame the VHold' team in their red uniforms.

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'We have created various opportunities to chat with staff and get inspired about holiday whilst relaxing with your glass of bubbles. Perch bars and sharing tables provide different areas for your holiday consultation. A lenticular bronze mirror wall gives a sense of moment whilst reflecting Virgin Holidays’ Seize the Holiday logo,' explains Sullivan. 

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The material palette takes its cues from modern hospitality and retail environments whilst giving the ultimate Virgin Holidays customer experience. The neutral and light backdrop is intended to draw your attention to the Virgin Holiday’s colleagues who are the key asset at every site. Whilst calm and clarity are provided through the white oak framework with bronze mirrors and white granite giving touches of luxury and quality,' says Sullivan.

This is the first of an exciting programme of future sites for Virgin Holidays.
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