Winners announced at 2017 POPAI Awards

The retail marketing industry came together at the Lancaster London Hotel on Tuesday 3 October for the 2017 POPAI Awards, recognising point-of-purchase excellence and creativity. The evening was hosted by journalist and television presenter, Dan Walker.

Martin Kingdon. director general at POPAI UK and Ireland, opening the evening

Here's a low down on the Gold winners...

Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Williams Racing Sure Wow Unit by InContrast for Unilever UK

Seasonal & Signage
Vodafone Retail Christmas Campaign 2016 by Haygarth / Xerox Corporation / Pure Innovations for Vodafone UK

Consumer Electronics
10in Totem Gaming Conversion Kit by arken POP for Intel Corporation (UK)

Entertainment & Leisure
Hasbro Palletfest by The Delta Group / Lick Creative for Hasbro

Grocery, Convenience & General Merchandise - Permanent Display
Kinder Surprise Side Rack by Creative Instore Solutions (Europe) for Ferrero UK & Ireland

Grocery, Convenience & General Merchandise - Temporary Display
Weetabix Weetabuddies Wow Unit by The Delta Group / Lick Creative for The Weetabix Food Company  

Eucerin Summer Sun Window Box by Pivotal Retail Marketing for Beiersdorf  

Confectionery – Temporary Display
Walkers Sarnie Campaign 6case stacker by Display UK for Walkers Snacks

Category Management & Furniture
Superdrug Skincare Displays by arken POP for Superdrug Stores

Home & Garden
Ronseal Fence Life Display End by Linney for Sherwin-Williams Diversified Brands

PG Tips Motorised Toaster Display by Stormdfx for Unilever

Interactive Shopping Experience Installation by CJ Retail Solutions for Boots

Short Run – Permanent Display
Garmin Arnotts Playtable by Alrec In Store for Garmin (Europe)

Short Run – Temporary Display
The Beach Hut - Nivea Sun by InContrast for Beiersdorf

Shop in Shop
Project Jaybird/UE by arken POP for Logitech

Campaign & Experiential
Ben & Jerry's Night In by N2O for Unilever UK

Flagship & Store
Joseph Cheaney, Henrietta Street by Checkland Kindleysides for Cheaney Shoes

Amazon Echo & Dot Interactive CTU by Alrec In Store for Amazon EU SARL, UK Branch


Display of the Year – Temporary

PG Tips Motorised Toaster Display by StormDFX for Unilever

'A clean, crisp and clear design with strong branding and moving parts to disrupt the shopper in-store. Designed to be sited in tea, cereal or bakery areas, the display o offers flexibility to the retailer and an emotional connection with shoppers. Simple yet effective!' said the judges.


Display of the Year – Permanent

Superdrug Skincare Displays by arken POP for Superdrug Stores

Read the full list of winners, including Silver and Bronze here. The 2018 POPAI Awards are also open now for entries – more information on the link.



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