Hermès has opened a playful standalone concept on King Street in Manchester, designed to breathe new life into pre-loved Hermès silk scarves. Visitors can fall in love with their Hermès silk scarves all over again through a rejuvenating dip-dye in the Hermèsmatic washing machines. Coming to the UK for the first time, after a colourful voyage around the world in Paris, New York, Kyoto and Dubai, Hermèsmatic is open to everyone and offers a chance to discover the wonderful world of Hermès silk.
Fashion fans can choose from a choice of vibrant colours, including denim blue, fuchsia pink and bright red, and watch their scarves change colour in the orange machines. Next is the tumble dryers which imbue the scarves with a soft and sumptuous vintage scarf feel, ready for collection at the Hermès store within Selfridges Exchange Square.
Design in collaboration with Harlequin Design, the pop-up opened yesterday (Thursday 5 October) and will run for one week. The launderette will also play host to Hermès silk styling workshops, where specially trained stylists will dip into the Hermès scarf collections and show visitors a myriad of ways to wear a Hermès scarf.