New York design house, Coach has opened its latest store at Bullring in Birmingham. The 280 sq m store is located on the upper east level of the mall, and is the brand’s fourth store outside of London. The new location stocks Coach’s full range of bags, footwear, outerwear and accessories.
'Coach’s opening is demonstrative of Bullring’s continued appeal to international aspirational brands as the location is already home to a prestigious retail mix. Coupled with the recent opening of Russell & Bromley’s debut store in the city, this news further cements Bullring’s position as one of the UK’s premier retail and leisure destinations,' says Michaela Moore, general manager, Bullring and Grand Central.
Hugo Boss has also launched its new look store following a major investment in its fit out. Located close to Coach on the upper mall, the brand has significantly enhanced the customer experience, with a refurbished look and feel throughout.
In the last 12 months, Bullring has also welcomed regional debuts for Volkswagen, Ben Sherman, T2, New Look Men and Smashbox.