Experiential Nespresso format debuts at Liverpool ONE

Coffee specialist Nespresso has launched a new store concept at Liverpool ONE. The 148 sq m space is an immersive boutique and only the brand's third globally, following trials in Cannes and New York. The main focus of the concept is to celebrate coffee moments through experiential tastings and workshops with the brand’s team of experts.

The Liverpool ONE boutique hosts bespoke and interactive classes for customers, comparing the brand’s Grand Crus and Limited Edition releases, alongside demonstrations of Nespresso machines and accessories and how to master the art of coffee making.

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Designed in-house, the store has a strong emphasis on sustainability and features tabletops made of used coffee grounds from the Nespresso factory in Switzerland, and wood sourced from Nespresso reforestation programs on coffee farms. In addition, customers who are Nespresso Members can return their used capsules to be recycled.

'It is a very exciting step for us to introduce our new boutique concept to the UK and Peter’s Lane at Liverpool ONE is the perfect setting to do so.  It is a stylish, modern location at the heart of the city and the premium brands alongside us add to a wonderful shopping experience,' says Francisco Nogueira, managing director of Nespresso UK & Ireland.

Alison Clegg, director, asset management, Grosvenor Europe, which manages Liverpool ONE, adds: 'We are delighted Nespresso chose Liverpool ONE to debut their new boutique concept, which further adds to our unique experiential offer, re-affirming our status as a leading retail and leisure destination for international brands.'

Five new concept boutiques are opening after Liverpool in the UK. Oxford will be the next to open in late October.

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