IKEA celebrates 30 years with immersive house parties

IKEA has launched an immersive week-long series of evening house parties and daytime experiences this week to celebrate 30 years of the brand being in the UK. The central London space at 19 Greek Street features four floors that have been restored into era-defining barnstorming blowouts. The house will give visitors a unique snapshot of IKEA’s impact in homes in 20th and 21st century living, from the 1980s to present day with a peek into the future.


Featuring enduring ‘design classics’, by day the house will take the form of a quintessential British living room from the last three decades and will even look forward to what the future holds. Visitors will enter a time warp into an immersive 'living home’ as IKEA looks back at landmark moments and our changing tastes.


By night, partygoers can step back in time and enjoy cocktails, canapes and banging music – able to celebrate life at home with music, TV and games as they party like it’s 1999 (1989, 2009, 2019 and 2049).


In the 80s experience nibble on a prawn cocktail and feast your eyes on bright floral patterns, while on the 90s floor indulge in House music, Brit pop and minimalist design. Fans of the noughties can try a Juicy Couture tracksuit on for size whilst upcycling furniture. On the top floor, revellers will get the opportunity to gaze into life at home 30 years in the future.


Latest issue

  • 1


  • 1

Latest windows:

  • Charlotte Tilbury - Hollywood Flawless Filter +

    Read More
  • Ted Baker - Spring has Sprung +

    Read More
  • Michael Kors - Spring Horizon +

    Read More
  • 1


  • 1

Out & About

  • Out & About: VM & Display Show 2018 +

    Read More
  • Out & About: World Retail Congress 2018 - Day 3 +

    Read More
  • Out & About: World Retail Congress 2018 - Day 2 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Exclusive Q&A


Jamie Taylor 
Retail, Property and Wholesale Director,


We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information