Gym equipment and fitness brand, Technogym has launched its first ever interactive UK concept space at Harrods in London. The new space has been upgraded to more than 162 sq m and relocates to the third floor of the department store after an eight year tenure. Following the launch of Technogym's Milan flagship earlier this year, the new Harrods space has been designed to showcase key product lines in an interactive, luxurious setting.
The new space is designed not only to cater for an increasing demand for the best shoppable fitness and wellness products and services, but also to provide visitors with an interactive experience in store. The space is aimed at enthusiasts of all levels who enjoy practicing sports in a commercial gym or at home, with the interior representing a wellness oasis in the heart of Harrods, combining aesthetic with function in a design unique to the Technogym brand.
Technogym will use the space to display the newest and most advanced products on the market. Brand experts will be on hand at all times to guide consumers through creating their dream home wellness space based on their needs and requirements. On selected dates in October and November, Technogym professionals are offering personalised consultations, including the opportunity to undertake a lifestyle analysis and have a tailored fitness and training programme created with a Technogym Master Trainer.