Mailbox in Birmingham has opened a new homewares section on level one. Heal's and MADE.COM are the headline brands of the 1,858 sq m Homewares section, designed as the ultimate destination for homewares in Birmingham. For Heal's, this is the first opening in the Midlands in its 200 year history.
Marking the first showrooms in the Midlands for both Heal’s and MADE.COM, the brands will be joined by a collection of other homewares, furnishings and accessories retailers including Danish brand BoConcept; Wesley Barrell; Italian smart design experts, Calligaris, famous for giving design lovers the opportunity to create bespoke pieces of stylish, practical furniture since 1923; and The Design Quarter. The latter will feature a design-led, curated collection of contemporary furniture, including upholstered handmade furniture brand, Content by Conran and SITS.
The new Homewares at the Mailbox offering will complement existing names on level one, including Kitchen Gallery SieMatic, Castle Fine Art and Fine & Country. Lighting specialist iLite is also set to open in the Autumn and will feature brands such as Swarovski, Foscarini, Masiero, Diesel, Flos and Schonbek.
'We know that our customers are interested in high end contemporary furniture and accessories, and Homewares at the Mailbox is a must-visit destination for both aspirational and accessible brands. We’re delighted to officially open the doors today to two real interiors heavyweights in Heal’s and MADE.COM, alongside a host of other brands,' says Simon Samuels, partner at Brockton Capital, joint owners of the Mailbox with Milligan.
The Heal's showroom has been designed by Office Twelve and features a simple yet sophisticated interior, featuring unpretentious materials in eye-catching contemporary forms to complement the brand's edited collections. Every moment of the showroom customer journey is designed to delight visitors with carefully curated displays and touchpoints. Highlights from Heal’s new AW17 collection feature alongside best-sellers from brands such as Vitra, Case and Tom Dixon. Classics like the iconic Eames chair are elevated to hero status, and customers can discover the entire Heal’s offer at the online browse bar.
In keeping with Heal’s ethos of good design, well made, the simplicity of the store design is shrewdly deceptive. High quality finishing is apparent everywhere, with honest materials expertly crafted by hand. Bespoke furniture and displays echo the premium Heal’s brand throughout the experience – showrooming contemporary furniture, home fragrance area, lighting, chair bar, soft furnishings and upholstery.