Bluewater welcomes first South East flagship for Coach

Bluewater in Kent has welcomed two international fashion debuts. New York design house Coach has opened its first boutique in the South East at Bluewater. Joining Coach is Alex and Ani, the American symbol-based fashion jewellery brand, which launched its UK debut standalone store at Bluewater last month.

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Coach

Designed by the brand's in-house design team, the new 162 sq m Coach store is located on the Lower Guildhall adjacent to House of Fraser and features a modern, luxury interior. Leather furniture and bespoke fittings showcase the full range of men’s and women’s products available and provide a seamless, premium customer journey.

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Alex and Ani

Bringing its statement American style to the UK for the first time, Alex and Ani’s 82 sq m store is next to Pandora on the Lower Thames Walk and was designed in-house. Offering the brand’s creative collection of jewellery, the store embodies the modern look and feel, featuring elements from its Rhode Island heritage.

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Alex and Ani

Kate Spade New York will join Coach and Alex and Ani later in the year, further bolstering Bluewater’s prestigious, international brand mix.
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