Winter clothing retailer Canada Goose has opened its new London flagship at 244 Regent Street. Spanning two floors, the main design elements of the 464 sq m space were carefully chosen and sourced from companies, brands and craftspeople located throughout the retailer's home and native land – Canada.
A selection of vintage pieces from the company’s 60-year archive are on display throughout the store and will be rotated seasonally, including the Peace Keeper Parka created exclusively for Ontario Provincial Police officers who face extreme conditions in the line of duty.
A reception desk has been carved from a single piece of marble sourced from a quarry in British Columbia. The marble has been left raw, with minimal polish to evoke the natural wear and polish of glaciers and icebergs. The white walls, floor and desk are reminiscent of cold and snow.
Created by contemporary Aboriginal visual artist Jason Carter, a series of soapstone-carved polar bears are dotted throughout the store; a direct nod to the brand's work with Polar Bears International and a symbol of its long-standing respect and involvement with Canada's Aboriginal communities.
The store's artwork and photography speaks of the brand's craftsmanship, Canadian heritage and its Goose People – the everyday heroes the company has worked with throughout the years who strive for excellence. Landscape photography by fellow Canadians Kitra Cahana, Ian Willms and Jason van Bruggen encapsulates the retailer's deep connection and dedication to its home country. From four-time Iditarod winner Lance Mackey to extreme adventure athlete Ray Zahab, to shots straight from the Canada Goose factory in Toronto, these moments in time capture the pursuits Canada Goose embodies.