Fendi partners with Printemps this Christmas

Fendi has taken over the pop-up space in the atrium at Printemps this Christmas. The Paris department store's trademark style and a reconstruction of its illuminated facade is on show opposite a show-stopping reproduction of the Palazzo della Civiltà Italiana, Fendi's head office in Rome.

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The city's unique ambiance is faithfully recreated, thanks in no small part to the use of the iconic Piaggio Ape. In a nod to this year's Christmas travel theme, an Ape can be found in the centre of the atrium showcasing a selection of Fendi products like a travelling store.

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The Palazzo della Civiltà Italiana is recreated in 3D, complete with fluroescent lighting, and its arcades full of mannequins are adorned with numerous decorative bulbs that provide poetic emphasis for the monument's design.

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The centre of this setting is occupied by the Fendi Wonders, giant puppet versions of the brand's famous bag charms, animated by the puppeteer Jean Claude Dehix). A giant articulated puppet sits atop the Palazzo della Civiltà Italiana, while two others (standing 2m high) play in the branches of one of the Christmas trees at the walkway level. Three smaller Fendi Wonders play together along the Printemps facade.

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