Nespresso has opened two new permanent boutiques in London. These are the latest in the brand’s expansion plans to bring the Nespresso boutique concept nearer to more people in the nation’s capital. The first boutique is located on the ground floor of One New Change Shopping Centre in Cheapside, and the second in Cardinal Place, Victoria.
The new permanent boutiques will bring the Nespresso experience to coffee-loving shoppers, immersing them in a luxurious and beautifully designed space. A team of highly trained coffee specialists guide customers through the Nespresso range of stylish machines and accessories, allowing visitors to sample the high quality coffees at the dedicated tasting bar, ensuring each and every customer finds a blend to suit their tastes while expanding their own coffee expertise. As with other stores in the portfolio, Nespresso Members can return their used capsules to the boutique for them to be recycled.
Joining the two new permanent boutiques in London are two pop-ups; one at Watford Intu shopping centre on Lower Mall that opened on Wednesday 15 November. The other will be located in Kings Cross St Pancras Station, opening late November. These four new openings will take the total number of Nespresso boutiques to almost 40 by the end of 2017 – a significant increase from the nine boutiques the brand had in the UK and Ireland two years ago.
'We’re excited to launch our new permanent boutiques and pop ups in London, inviting shoppers to taste our coffees while trialling our machines and accessories. Our retail expansion continues to be a priority and we want to bring the Nespresso experience as close to as many people as possible, expanding coffee knowledge and providing the opportunity to learn from our coffee specialists,' says Francisco Nogueira, managing director of Nespresso UK & Ireland.