Birchbox opens pop-up in Carnaby

Online beauty retailer, Birchbox has opened its first standalone store on Carnaby Street. The pop-up store has been designed to showcase the Birchbox personal touch, expanding on the Birchbox ‘Build your own box’ pick 'n' mix station with a gift wrapping station and Wishing Tree, where customers can add their Christmas wish to the tree and also record gifs to ‘Share the love’.

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Birchbox is about building the beauty company of the future and was passionate about building a warm, inviting space where people love to shop for beauty. The concept and layout were designed by Your Studio and Stylo created the graphics.

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The double-fronted store on Carnaby Street is an approachable space that encourages fun and discovery, developing a personal and emotional experience, and bringing to life the art of giving.

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The space is a cosy environment yet functional for busy shoppers who need to make considered and fun purchase decisions for gifts and treats quickly; giving beauty retail a whole new dimension.

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'We have created a store that brings Birchbox to today’s beauty consumer in a fun, creative way where they can treat themselves or buy gifts for friends. The gif booth and wish tree present creative ways to engage with the Birchbox brand in a thoughtful sharing way,' says Howard Sullivan, creative director at YourStudio.

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