Birchbox opens pop-up in Carnaby

Online beauty retailer, Birchbox has opened its first standalone store on Carnaby Street. The pop-up store has been designed to showcase the Birchbox personal touch, expanding on the Birchbox ‘Build your own box’ pick 'n' mix station with a gift wrapping station and Wishing Tree, where customers can add their Christmas wish to the tree and also record gifs to ‘Share the love’.


Birchbox is about building the beauty company of the future and was passionate about building a warm, inviting space where people love to shop for beauty. The concept and layout were designed by Your Studio and Stylo created the graphics.


The double-fronted store on Carnaby Street is an approachable space that encourages fun and discovery, developing a personal and emotional experience, and bringing to life the art of giving.


The space is a cosy environment yet functional for busy shoppers who need to make considered and fun purchase decisions for gifts and treats quickly; giving beauty retail a whole new dimension.


'We have created a store that brings Birchbox to today’s beauty consumer in a fun, creative way where they can treat themselves or buy gifts for friends. The gif booth and wish tree present creative ways to engage with the Birchbox brand in a thoughtful sharing way,' says Howard Sullivan, creative director at YourStudio.

Latest issue

  • 1


  • 1

Latest windows:

  • Harrods x Dior - J'adore Snow +

    Read More
  • Fenwick of Bond Street x Swarovski – A Baroque Fantasy +

    Read More
  • Lululemon - Breathe it all in +

    Read More
  • 1


  • 1

Out & About

  • Out & About: The Art of Attention +

    Read More
  • Out & About: Harlequin Design +

    Read More
  • Out & About: Chelsea in Bloom 2017 +

    Read More
  • 1


  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus


Read More ...

Monthly Q&A


Dr Dorothy Maxwell,
Head of Sustainability
House of Fraser


Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information