Birchbox opens pop-up in Carnaby

Online beauty retailer, Birchbox has opened its first standalone store on Carnaby Street. The pop-up store has been designed to showcase the Birchbox personal touch, expanding on the Birchbox ‘Build your own box’ pick 'n' mix station with a gift wrapping station and Wishing Tree, where customers can add their Christmas wish to the tree and also record gifs to ‘Share the love’.


Birchbox is about building the beauty company of the future and was passionate about building a warm, inviting space where people love to shop for beauty. The concept and layout were designed by Your Studio and Stylo created the graphics.


The double-fronted store on Carnaby Street is an approachable space that encourages fun and discovery, developing a personal and emotional experience, and bringing to life the art of giving.


The space is a cosy environment yet functional for busy shoppers who need to make considered and fun purchase decisions for gifts and treats quickly; giving beauty retail a whole new dimension.


'We have created a store that brings Birchbox to today’s beauty consumer in a fun, creative way where they can treat themselves or buy gifts for friends. The gif booth and wish tree present creative ways to engage with the Birchbox brand in a thoughtful sharing way,' says Howard Sullivan, creative director at YourStudio.

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