American fashion design house, Kate Spade New York has opened a store at Bluewater in Kent, the brand's first standalone store outside of London. Designed by Househam Henderson, the 148 sq m boutique is located on the lower Guildhall next to Coach and opposite Michael Kors. To accommodate the new store, English lifestyle brand, Aspinal of London has relocated to a 120 sq m unit on the upper Guildhall adjacent to Jo Malone.
'The premium retail experience provided by Kate Spade New York extends Bluewater’s appeal among affluent guests. This latest opening joins a stellar line-up of aspirational and premium brands within the scheme. The launch clearly shows strong demand from high-end US brands to secure a foothold in Bluewater, following in the footsteps of Michael Kors and Coach,' says Robert Hardie, senior portfolio manager at Landsec, co-owner and asset manager of Bluewater.
Deborah Lloyd, president and chief creative officer of Kate Spade New York, adds: 'It’s incredibly exciting to be opening our first store outside of London. With a reputation as the leading retail and leisure destination in the UK, Bluewater was a clear choice for our first full price store outside London. As an American brand with a global sensibility, we are looking forward to introducing the full breadth of the kate spade new york lifestyle offerings to new and existing brand fans in the region.'
This opening marks the brand’s fifth location in the UK, in addition to speciality stores in London on Regent Street, Covent Garden, Sloane Square and Westfield.