Mary Katrantzou arrives at Selfridges

Greek fashion designer, Mary Katrantzou has launched her new fashion collection at Selfridges Oxford Street with a bespoke concession on the second floor. FormRoom collaborated with design company, Studiofibre to manufacture and install the concession. Working with Studiofibre's concept of creating a temporary garden oasis within Selfridges, the pop-up draws inspiration from the recent 'Creatures & Creations' exhibition at Wadeson Manor to which Katrantzou displayed three couture dresses.

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A bespoke wire-framed bird cage was built to encapsulate a single mannequin as a sculptural focal point in the store. Surrounded by intricate handcrafted birds and wooden floras, the textured world of Mary Katrantzou has been brought to life.

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Each of the tiny birds are unique in pose and colour; whether mid-flight or perching on the pampas grass, the beauty and character of nature plays an integral part to experiencing the collection.

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Bespoke faux marble plinths present each mannequin as statuesque fashion displays within an ornate garden. FormRoom crafted the plinths from MDF, then painstakingly hand-painted them to replicate the luxurious marble finish. Engraved golden plaques, infilled with contrast colour on the Mary Katrantzou branding, complete the installations.

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The fashion designer is often refered to as the 'Queen of Prints', and her collections are characterised by luxurious textiles, repetitious prints and a vibrant colour palette. FormRoom built three bespoke, large-scale fabric panels to use the Selfridges wall space to maximum visual effect. Each panel was upholstered in authentic Mary Katrantzou peacock fabric. Signage was fastened to the panels using a combination of tailor's pins and velcro to secure in place over the duration of the pop-up.

The pop-up is open until February 2018.

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