Greek fashion designer, Mary Katrantzou has launched her new fashion collection at Selfridges Oxford Street with a bespoke concession on the second floor. FormRoom collaborated with design company, Studiofibre to manufacture and install the concession. Working with Studiofibre's concept of creating a temporary garden oasis within Selfridges, the pop-up draws inspiration from the recent 'Creatures & Creations' exhibition at Wadeson Manor to which Katrantzou displayed three couture dresses.
A bespoke wire-framed bird cage was built to encapsulate a single mannequin as a sculptural focal point in the store. Surrounded by intricate handcrafted birds and wooden floras, the textured world of Mary Katrantzou has been brought to life.
Each of the tiny birds are unique in pose and colour; whether mid-flight or perching on the pampas grass, the beauty and character of nature plays an integral part to experiencing the collection.
Bespoke faux marble plinths present each mannequin as statuesque fashion displays within an ornate garden. FormRoom crafted the plinths from MDF, then painstakingly hand-painted them to replicate the luxurious marble finish. Engraved golden plaques, infilled with contrast colour on the Mary Katrantzou branding, complete the installations.
The fashion designer is often refered to as the 'Queen of Prints', and her collections are characterised by luxurious textiles, repetitious prints and a vibrant colour palette. FormRoom built three bespoke, large-scale fabric panels to use the Selfridges wall space to maximum visual effect. Each panel was upholstered in authentic Mary Katrantzou peacock fabric. Signage was fastened to the panels using a combination of tailor's pins and velcro to secure in place over the duration of the pop-up.
The pop-up is open until February 2018.