Rituals Cosmetics opens first boutique outside of London

Luxury bath, body and home brand, Rituals Cosmetics has opened a store at Grand Central Birmingham, the brand's first premium boutique outside of London. The new 150 sq m boutique, designed by an in-house team, features the brand’s extensive range of premium products, a free mini ‘SLOW DOWN’ meditation service and a spacious lifestyle area to enjoy a complimentary Rituals Cosmetics hand and arm massage and pure tea.

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'The recent opening of Rituals Cosmetics strengthens the existing premium retail mix at Grand Central. The brand’s decision to open its first premium boutique outside of London in this location is reflective of both Birmingham’s position as the UK’s second city and Grand Central’s reputation as one of the region’s leading retail and dining destinations,' says Michaela Moore, general manager, Bullring & Grand Central.

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