Dyson unveils new experience store on Fifth Avenue

The Flagship Dyson Demo store has opened its doors on New York's Fifth Avenue. The 294 sq m space is designed to encourage people to pick up, test, and understand Dyson technology. Interactive demonstrations bring to life the science at the heart of its machines, and Dyson experts are available to explain products and provide recommendations that will best suit customers’ lifestyles. Hair styling stations featuring the Dyson Supersonic and a purification room represent some of the experiences that await guests at the new store.

'In order for people to understand how our technology works, it is imperative they have the opportunity to test and experience our products. This space is designed with that in mind. There isn’t another place in the world that captures Dyson – our spirit and our machines – like the Dyson Demo. It’s quite exciting to be opening in New York City, bringing hair science and purified air to Fifth Avenue,' says James Dyson, chief engineer and chairman.


A massive Dyson Digital Motor greets visitors as they enter the Demo. This technology has allowed Dyson to expand its product portfolio beyond bagless vacuums to include battery-enabled and autonomous vacuums, bladeless fans, air purifiers, lighting, hand dryers, humidifiers and, most recently, the Dyson Supersonic hair dryer – and all those machines are now exhibited and available in one place.

'At Dyson, we use science, engineering and research to develop products that solve problems others ignore. We relentlessly test our machines to ensure we create technology that works differently and better in real homes. Around the world, our Dyson Demos bring that technology to life – when you use our machines, you can truly understand and feel the difference technology makes,' says Paul Dawson, vice president of Health and Beauty,

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