The Noble Collection has opened a store in Covent Garden, offering many lines of prop replicas, licensed jewellery and giftware. Propability worked from original architect drawings to handle the secondary fit for the ground floor to the new store. The retailer holds licenses with various films, including Harry Potter, Game of Thrones, Batman, Lord of the Rings, The Hobbit, and many more, which have inspired the interior design of the store.
Crafted fixtures and fittings include a London street themed area with brick-work walls, a castle interior with sand stone walls and specially created bespoke cabinets disguised as shop fronts. The floor was specially poured and themed according to each area with stamped cobbled paving, York stone paving and old-aged treated wood.
A freestanding old-fashioned Victorian street lamp as well as other wall mounted Victorian lamps create mood lighting in store and an additional dimension to the look and feel of the shopping experience.
A wand area was manufactured with oak veneered MDF and a variety of solid oak mouldings, constructed to perfection and aged and battered to make the entire environment look centuries old. Different stains and varnishes were applied to produce an antique look with ironmongery setting off fixtures. The wands themselves are displayed on crushed velvet burgundy panels in LED lit cabinets. To add to the immersive nature of the store the collectors items and merchandise is all housed in hidden draws beneath the cabinets which themselves are cleverly disguised to fit within the themed areas.
Further theming of wall panels in brick work disguises a concealed entrance to the storage room and three wooden doors with an old aged look and feel complete with ironmongery provide a fire exit and practical storage for product. The POS in the store continues the theme with the cash desk and all modern technology concealed behind a gold leaf till surround which is set on top of a bureau style cash desk with leather top.
Towards the back of the store a central collection of large bespoke curved glass display cabinets act as another main feature with mechanical animation bringing broom sticks to life. Even on the exterior of the store, theming initiates the shopping experience. A weathered balustrade adds impact to the windows which showcase key products alongside the Noble Collection logo, which is featured on two 3D signs.