Leandro Erlich is the next artist to embark upon a voyage into the heart of Le Bon Marché Rive Gauche. The Argentinian artist once again invites visitors to take a different look at what surrounds them, to change their point of view. Entitled Under the Sky, the installation is designed to change people's perception of the Parisian department store.
In the store windows, light, fluffy shapes are suspended, floating like real clouds. Inside the store, the racing of the nimbus and cumulus continues up by the central glass roof. The famous escalator of Le Bon Marché has been transformed, leading customers to the zone where dream and reality merge.
'Le Bon Marché Rive Gauche is part of French heritage, being the first department store created in the 19th Century. Generally, when you talk about culture, people think of traditional places such as a library, museum or theatre. I see department stores as much more than commercial spaces. They are also social and cultural places. Places that awaken your imagination. Places where you can wander and daydream – no need to buy anything. They reveal the history of a city, its architecture, the culture of a country,' says Erlich.
'My main focus has been the escalator, an iconic element of Le Bon Marché Rive Gauche, and then the glass roof to which it seems to lead. I also played with the elevators, and created pieces to be displayed on the windows. All this builds a fiction that leaves considerable room for interpretation.'