Under the Sky installation takes up residency at Le Bon Marché

Leandro Erlich is the next artist to embark upon a voyage into the heart of Le Bone Marché Rive Gauche. The Argentinian artist once again invites visitors to take a different look at what surrounds them, to change their point of view. Entitled Under the Sky, the installation is designed to change people's perception of the Parisian department store.

Exposition_Sous_Le_Ciel_Leandro_Erlich_au_Bon_Marche_Rive_Gauche_-_Copyright_Gabriel_de_La_Chapelle_5.jpg

In the store windows, light, fluffy shapes are suspended, floating like real clouds. Inside the store, the racing of the nimbus and cumulus continues up by the central glass roof. The famous escalator of Le Bon Marché has been transformed, leading customers to the zone where dream and reality merge.

Exposition_Sous_Le_Ciel_Leandro_Erlich_au_Bon_Marche_Rive_Gauche_-_Copyright_Gabriel_de_La_Chapelle_3.jpg

'Le Bon Marché Rive Gauche is part of French heritage, being the first department store created in the 19th Century. Generally, when you talk about culture, people think of traditional places such as a library, museum or theatre. I see department stores as much more than commercial spaces. They are also social and cultural places. Places that awaken your imagination. Places where you can wander and daydream – no need to buy anything. They reveal the history of a city, its architecture, the culture of a country,' says Erlich.

'My main focus has been the escalator, an iconic element of Le Bon Marché Rive Gauche, and then the glass roof to which it seems to lead. I also played with the elevators, and created pieces to be displayed on the windows. All this builds a fiction that leaves considerable room for interpretation.'

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • Radley - Chinese New Year +

    Read More
  • Fenwick x John Smedley - Iconic Love Stories +

    Read More
  • Selfridges - Radical Luxury +

    Read More
  • 1

Features

  • In & Around: Store Street, Bloomsbury +

    Read More
  • Opinion: Progress or status quo +

    Read More
  • Opinion: The value of pop-up moments +

    Read More
  • 1

Out & About

  • Out & About: Surface Design Show 2018 +

    Read More
  • Out & About: Retail Shopfitting & Display Summit 2018 +

    Read More
  • Out & About: NRF's Big Show - Day 3 +

    Read More
  • 1

Insight

  • Making space for today’s consumer: how the old skill of placemaking is contributing to a new kind of retail +

    Read More
  • Transforming the digital enterprise with AV +

    Read More
  • Retailers must move with the times +

    Read More
  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

Michael_Artis_-_colour.png

Michael Artis,
Director,
20.20
Read More ..

 

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information