Luxury chocolate brand, Godiva has opened a store in Hong Kong's YOHO Mall, designed by FutureBrand UXUS to bring the new brand to life by indulging all the senses. FutureBrand UXUS redeveloped the current store format and elevated the customer experience to be more engaging, interactive and immersive. The store is not just a physical space but an event, with authentic and artful moments of beauty cut through the routine. The ever-changing elements in the space create shareable moments for the modern customer.
The new store takes chocolates out of the box and invites consumers into a world where they can live, feel, touch and taste Godiva’s ultimate indulgence in every room. The look and feel is directly inspired by the setting in which Godiva chocolatiers dream up new creations – their studios – but with a touch of extraordinary spectacle, evolving the retail identity with contemporary and artistic cues.
The main elements of the store design include bold shapes and forms, craftsmanship demonstrated in the layered materials and textures, immersion in the form of organic matter and food displays, with textures inspired by Godiva and the chocolate making process. Just like a box of Godiva chocolates, the store offers a sequential experience as customers move through the space. The aim of the space is to encourage customers to discover new creations, shop for occasions, experience the passion of Godiva’s craftsmanship and to encourage them to dwell and socialise in the space.
FutureBrand UXUS designed experience zones throughout the store. As visitors enter the store, the dynamic shopfront window showcases the art of making chocolate in all forms. A gallery displays new launches in an artistic setting, and customers can shop by mood at the self-treat palette or visit the occasion zone to find the perfect gift. A resident atelier showcases the theatre of Godiva craftsmanship, and a café with mirrored walls provides the perfect lounge for hanging out and sharing treats.