Benefits Cosmetics launched a silver space pod experience at Bluewater shopping centre on Friday 2 February to celebrate the arrival of a new product, BADgal BANG! Shoppers were greeted by pink astronauts on the Lower Rose Gallery outside Marks & Spencer, and guided into a silver space capsule. Guests were strapped in as they became the first to trial Benefit’s hotly anticipated BADgal BANG! mascara. Guests were also invited to follow the space-themed action on social media using the hashtag #badgalbang in a Facebook live streaming event hosted by Benefit.
'This unique, intergalactic-themed mall activation and launch of BADgal BANG! mascara provided an unmissable experience at Bluewater, one that could be enjoyed both at Bluewater and online by our guests,' says Sharon Smith, commercial partnerships manager at Bluewater. 'Benefit Cosmetics is the latest in a long list of world-renowned beauty brands to form a successful partnership with Bluewater. It is also further recognition of our position as the destination for brands seeking to create engagement using innovative, experience-led concepts.'
Liz Beardsell, senior events manager at Benefit Cosmetics, adds: 'Bluewater was the perfect host for the launch our BADgal BANG! mascara, and our striking silver space pod and pink astronauts delighted and enticed guests in equal measure. As a brand, we're known for our outstanding products and focus on experience, an approach we share with Bluewater, which made the launch such a success.'