River Island has opened the doors to its first standalone store dedicated to childrenswear, located at intu Braehead near Glasgow. The 278 sq m River Island Kids store is the first of a national rollout, and is one of the brand's strong performing regional stores. River Island's Kids & Mini collection for children up to 12 years old will be sold in the new store.
'River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at intu Braehead,' explains Kate Grant, regional managing director at intu. 'intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time thanks to its high annual footfall and expansive leisure offer, which creates compelling experiences for thousands of families every year.'