Mercedes-Benz Vans has opened a pop-up store at intu Trafford Centre. This new venture is part of the vehicle manufacturer's aim to target the high proportion of affluent shoppers visiting the centre. Open until 18 March, the Mercedes-Benz Vans pop-up showcases the latest range of premium vans including the new X-Class – the first pick-up truck from a high-end car retailer.
Customers can explore different models through an interactive touchscreen and have the chance to experience the thrill of the waves through a virtual reality surf simulator. All models from the range can also be test driven in the carpark at intu Trafford Centre.
'With over 60 percent of ABC1 customers visiting the centre and a catchment of 9.3 million people, intu Trafford Centre is the perfect location for the opening of our first pop-up store, which showcases our premium range of vans. It has been a great year for Mercedes-Benz Vans and we’re excited to be one of the first retailers selling high-end vans in a shopping centre environment,' says Steve Bridge, managing director for Mercedes-Benz Vans UK.
Roger Binks, customer experience director for intu, adds: 'Mercedes-Benz Vans is the latest vehicle manufacturer to embrace the pop-up store phenomenon, giving customers a more immersive experience where they can explore the range of models on offer. Adding something different to the retail mix at intu Trafford Centre ensures our customers receive a compelling experience, making them feel happier than when they walked through the door and ultimately helping all our retailers to flourish.'