Following its pop-up last year on Berwick Street in Soho, L'Estrange has returned to the area with another pop-up concept, this time on Wardour Street. The 32.5 sq m store has opened as part of the retailer's #WithLessDoMore campaign to celebrate achieving more with less – simplify your wardrobe with the brand's 2/47 versatile essentials, take a 15 minute pause at the L’Estrange Tea bar or get some inspiration with a book on Essentialism in the library. The retailer worked alongside Concept Creative on the store design and Someday Designs on the collaborations.
With a world of hectic schedules, and on-the-go lifestyles, L’Estrange is inviting customers to take a step back and look at essential values and focus their attention on a more streamlined way of life.
With a menswear collection offering pieces to cater for any occasion all year round, L’Estrange is not only looking to facilitate a stylish but minimal fashion option but also to collaborate with other partners who are also providing a glimpse of how simple changes and alterations can make huge differences.
L’Estrange will collaborate with a brand every month that represents the values and ethos of #WithLessDoMore. Think drinks containing fewer ingredients but with high nutritional value - all looking to add the simplified quality we need in our busy lives. The first collaboration kicks off with loose leaf tea specialist Tea Repertoire, bringing a different tea ritual everyday - from Matcha to Milk Oolong. As the weather gets warmer, L’Estrange will collaborate with Kambutcha Kat to create a bar for its organic Kombucha hand-brewed in small batches.
L'Estrange will be holding a selection of inspirational books in store to provide customers with advice on how to embrace this lifestyle. Titles such as 'Less is More' by Dieter Rams join Essentialism guides and work from Tao Te Ching on the retailer's bookshelves.
A projection onto the back wall throughout the day and onto the front window at night will offer essential life hacks and tips whilst also showcasing the wonderful wardrobe of L’Estrange and its modern day versatility.
The retailer will also organise a competition, offering visitors the chance to get involved in a creative way and think of ways they do more with less, giving L'Estrange their tips for a chance to win books, clothing and tea.
The pop-up will run for six months.