French shoe brand Clergerie has opened a new freestanding store in New York, located at 901 Madison Avenue. The boutique features the new retail concept launched in Paris last year (read more here) with the opening on rue Saint-Honore. Contrasting colours, outstanding architectural elements and an unusual mix of materials combine to create an intimate space for customers to discover the latest collections and have a new shopping experience. Clergerie worked alongside Milan-based Vudafieri Saverino Partners on the design of the store.
The starting point for the new retail concept was Clergerie's DNA and aesthetics, where contrasts and architectural inspirations played a part since its beginnings. The mix of colours and materials creates a warm and comfortable, yet modern and sophisticated ambiance.
The store features a black and white marble chess floor and striking blue velvet sofas. Irregular, textured glass panels on the walls contrast with glossy black shelves.
Soft suede panels are placed against striped plaster walls that hold glass and steel shelves.
The facade is made out of solid aluminium with a tartan-like pattern, a geometric motif which was used in previous collections. The windows in both locations are a complete open space with excellent lighting elements, giving full flexibility for periodic animations.
The non-conventional combination of materials, shapes and forms is inspired by Clergerie's codes. This new store is a further commitment to the brand and supports its future expansion plans after the successful opening in Paris in September 2017. The complete retail network will be updated to the new concept by the first half of 2018.