River Island has opened a new 1,858 sq m regional flagship at Centre:MK. The long-anticipated upsized store is located at 40-42 Midsummer Arcade and was designed by the inhouse team to reflect the retailer's shopfit. The brand’s shopfit is continuously evolving and the new store will feature elements of design features that will further enhance the existing store format.
'Centre:MK is one of our top performing locations in the UK. Our decision to upsize here was an easy one to make following the impressive amount of investment at the destination, in addition to the centre’s strong surrounding catchment and excellent line-up of neighbouring brands,' says Ashleigh Skinner, press executive at River Island.
'This exciting flagship store is a fantastic addition to our retail line-up. The store will boost our offering of affordable on-trend fashion, which is set to be further enhanced over the next 12 months, and will help ensure we continue to be the retail and leisure destination of choice in the region,' says Ed Sellick, asset manager - Hermes Investment Management, on behalf of centre:mk joint owners, Hermes Investment Management and AustralianSuper.