With the growth in women's sneakers over the last few years, Selfridges has unveiled an area of its Oxford Street store dedicated to this market. The department store has a launched a 165 sq m Sneaker Gallery within its existing Shoe Galleries department on the second floor.
The space offers more than 700 styles and will be split up into two categories. One is the 'fashion sneaker', with 264 options and 131 pre + 133 SS18), and this will include styles from the likes of Chloe, Stella McCartney, Balengciago, Gucci an Etro.
The space stocks approximately 500 styles of a 'sneaker head' edit including everything from Nike to Converse x CDG and Vans.
The department will also host special drops such as Yeezy's and Off-White collaborations.