Printemps de l'Homme opened its doors in February 2017, providing a home purely for men's fashion. The Parisian department store has now inaugurated its new ground floor dedicated to accessories – the last stage of the architectural layout of the store. The 2,000 sq m space, designed by Wilmotte & Associés, is part of the overall project of the Printemps Men's Store centred around the concept of energy.
Rich with new brands in the positioning of designer energy, urban energy, creative energy and cool energy, the ranges presented are a subtle compromise between luxury and accessibility.
'The Luxury Accessory' area brings together the best of the creation of 13 iconic brands, including Bottega Veneta, Burberry, Dior, Fendi, Gucci, Loewe, Prada, Valentino, Coach, Paul Smith and Ralph Lauren, as well as David Yurman for the jewel. Devialet will also present exclusively at Printemps Haussmann.
'The Multi Accessory' section will stock more accessible and often exclusive designers to Printemps. Other selections of accessories are offered in all categories alongside historical emblematic names such as Longchamp and Le Tanneur.
The new ground floor is home to 'Le Masculin Singulier', an 85 sq m exclusive shop that celebrates the craftsmanship and offers the best of the exceptional accessory. With nearly 30 brands from seven nationalities and more than 300 accessories, the Masculin Singulier boutique offers a unique experience of shopping for accessories dedicated to men.