Napapijri opens Out of Nowhere pop-up in Shoreditch

Italian premium casualwear brand, Napapijri has opened a pop-up store at The Ace Corner Shop, 149 Shoreditch High Street in London with a programme of events and workshops as part of its SS18 ‘Out of Nowhere’ campaign. The space will host various events in collaboration with independent London-based titles including Noisey, Polyester, BRICK, Intern, HUCK and Little White Lies.

STUDIOXAG_NAPAPIJRI_SHOREDITCH-POP-UP_HI_1.jpg

Oversized logo branding in a mix of graffiti and window vinyl masks the fascia of the building, which has been coated in fluorescent orange. Hoarding-style banners cover the upper floors, emblazoned with images from the campaign.

STUDIOXAG_NAPAPIJRI_SHOREDITCH-POP-UP_HI_3.jpg

In-store, the boundary of the store is wrapped in graphics simulating an arid landscape, offset with bold neon signage.

STUDIOXAG_NAPAPIJRI_SHOREDITCH-POP-UP_HI_6.jpg

Hand shaped earth-like terrain lines the perimeter of the space, with high impact screens planted into the mounds.

With weekly events and parties in collaboration with Vice, the space is designed to be multi-functional and interactive – an arc of monolithic mirror beams emerge to create a ‘selfie area’ whilst a DJ booth and bespoke furniture can be repurposed for a number of uses.

STUDIOXAG_NAPAPIJRI_SHOREDITCH-POP-UP_HI_8.jpg

The pop-up store was designed and produced by StudioXAG and
will remain open until 26 March.

Photographs by Melvyn Vincent

Latest issue

  • 1

Projects

  • 1

Latest windows:

  • 1

Features

  • 1

Out & About

  • Out & About: Retail Design Expo 2018 +

    Read More
  • Out & About: VM & Display Show 2018 +

    Read More
  • Out & About: World Retail Congress 2018 - Day 3 +

    Read More
  • 1

Insight

  • 1

Karl McKeever

Read Karl's column every month in Retail Focus

karlmckeever-retailfocus2013.jpg

Read More ...

Exclusive Q&A

Penny_Grivea_-300_.jpg

Penny Grivea
Managing Director
Rituals
Read More ..

 

Search Our Site

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

EU Cookie Directive Module Information