First cashier-less consumer electronics store opens

British start-up MishiPay has launched Europe's first cashier-less electronics store, in partnership with consumer electronics giant Saturn. Powered by MishiPay's technology, the store at the Sillpark shopping centre in Innsbruck, Austria promises customers an immersive shopping experience that's simpler, faster and more convenient. Customers will no longer have to queue at the checkout but can pick up a product they want, scan & pay using their mobile device and simply leave with their items. This is made possible by the Saturn Express app, which is available for download on iOS and Android devices.

The Scan Pay Leave platform is also available as a web app which does not require an install and works straight from a browser. The payment process within the app instantly deactivates the anti-shoplifting system for the product concerned. The store will also have staff on hand to help shoppers and answer questions about products, services and smartphone-based payment.

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This compact pop-up store at Sillpark offers shoppers a wide range of products from audio devices such as speakers, headphones and earphones to games and innovative accessories all of which are RFID tagged.

'The launch of Saturn Express is another solid step in our journey to revolutionise in-store,' says Mustafa Khanwala, CEO of MishiPay. 'It's a clear path forward to step-up their in-store journey by bringing the best of the online checkout experience to the physical store, using our Scan, Pay and Leave technology.

'The fact that this is the only checkout method in the store is an amazing step towards this goal and a testament to Saturn's brand, that puts customer experience at the forefront of innovation,' says Khanwala.

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