Primark’s largest ever store will open in December 2018 at Birmingham Pavilions. Designed by 3DReid, the new store will showcase five floors of fashion spread across 14,864 sq m of retail space and will feature the latest trends in women’s, men’s and children’s fashions including footwear, accessories, lingerie, beauty and homeware. This store will build on Primark’s latest contemporary shopfit, offering an enhanced customer experience with bespoke design areas, access to free wi-fi and customer 'recharge' seating areas for enjoyable and convenient shopping.
'The new Primark in Birmingham will be the largest in the world, offering an even wider range of our amazing fashion at amazing prices, over five floors. We have a loyal customer base in Birmingham and are very excited to unveil the new store, which will be almost four times the size of our current city centre store,' says a spokesperson for Primark.
The opening will create local employment opportunities, with almost 500 new jobs. The store will employ approximately 900 people in total, including 430 employees who will transfer from Primark’s current city centre location at Birmingham’s New Street.