Macy's in New York City, Chicago and San Francisco have been taken over by the annual Macy's Flower Show. On show until Sunday 8 April, 'Once Upon a Springtime' has transformed the iconic stores into enchanted gardens where the beauty and renewal of the spring season meets the whimsy of a fairytale journey.
'This spring, Macy’s Flower Show will transport visitors to the magical world of fairytales, complete with princesses and dragons re-imagined through lush foliage and meticulously designed floral gardens,' says Susan Tercero, group vice president, Special Productions, Macy’s Parade & Entertainment Group. 'Our annual celebration will give more than a million spectators a breathtaking introduction into this world of fantasy, sparking the imagination as they enjoy the first blush of the spring season.'
This year's themed celebration will bring to floral life an original twist on classic fairytales, creating a world of personified flora and fauna, princesses, evil queens, fairy godmothers and noble knights that lead spectators on a wondrous journey. As visitors enter each show, they will have the ability to choose their own adventure, based on how they begin their trip through the floral fantasy land. From a towering castle where the princess resides to a meadow of brightly colored flowers, an enchanted forest, and lush lagoon; spectators will play a part in Spring’s triumph over eternal Winter.
'This year we have taken the Flower Show to another level through storytelling,' says Rick Pomer, vice president creative director, Macy’s Branded Entertainment. 'Our floral fairytale gives us a narrative to weave throughout the entire show and allows our guests to immerse themselves in the show like never before.'
In addition to the landscaped gardens, Flower Show spectators will have the opportunity to enjoy a host of special in-store events including floral, food, and fashion demonstrations, celebrity appearances, and more during the two weeks the show is in full bloom.
Macy’s springtime tradition is supported by signature partners including Girl Scouts of the United States of America, Homewood Suites by Hilton, and Sinclair Oil Corporation.