Superdrug has opened a trial pop-up shop at Boxpark in Shoreditch. The Little Vegan Pop-Up By Superdrug has been opened to appeal to customers who are searching out vegan and cruelty free beauty, with the trial store supporting Superdrug’s vegan proposition by stocking a selection of the hundreds of Own Brand vegan products. Housed in one of Boxpark’s shipping containers, the 18.5 sq m pop-up has opened to customers for three months.
Superdrug’s vegan collection includes B., a range that was launched to be the first high street brand offering a complete range of vegan and cruelty free makeup, skincare, grooming and beauty accessories.
'This is Superdrug’s first pop-up shop and definitely our smallest store, showing how adaptable our brand is when it comes to designing new stores. From this tiny Little Vegan Pop-Up shop to our large retail park stores, we are looking forward to the year ahead creating health and beauty retail spaces for customers across the country as Superdrug continues the search for new stores to meet our target of 25 new sites in 2018,' says Nigel Duxbury, Superdrug property director.