Major retailers upscale flagships at Meadowhall

Following its recently completed £60 million makeover, Meadowhall in Sheffield has seen five major brands take inspiration from the redesigned shopping centre and commit to significantly improving their own stores. River Island, Ted Baker, Footasylum, Primark and Molton Brown have invested a combined £6 million in improving the design and function of their stores at Meadowhall.

The £60 million transformation of the centre triggered occupiers to commit a total £40 million in redesigning and refitting their stores to fit the new contemporary feel. The transformation has made the centre lighter, modern, and more attractive for shoppers and occupiers. The significant improvements in Meadowhall have secured its future as one of the leading retail and leisure destinations in the UK.

River Island has launched a new 2,229 sq m format at Meadowhall that will be rolled out across all new stores. The brand’s Meadowhall flagship features an extended mezzanine level, triple-bay entrance and enhanced LED lighting to create a clean and bright interior, as well as a striking double height fascia. The design of the new store was carried out by an in-house team.

'Our new store at Meadowhall includes a variety of brand new design features and is going to be the template for how we format our stores moving forward. We’re thrilled to now fully re-open and welcome people to our enhanced store concept,' says Josie Cartridge, customer director at River Island.

Ted Baker has designed a bespoke record shop-themed store to celebrate Sheffield’s music heritage, playing homage to Sheffield stars such as Heaven 17, The Human League, Joe Cocker and Def Leppard. Meanwhile, Primark features a 1,950 sq m ground floor extension with extensive works to the existing store front, new and improved signage, and relocated cash desk area in response to shopper footfall habits. Primark’s new store totals 8,872 sq m.

Richard Crowther, asset manager for British Land, adds: 'Stores remain an integral part of omni-channel retail.  Our transformation in Meadowhall, and the investment by retailers, has provided high-quality retail space aligned to the way people want to shop. We’re delighted by this new wave of openings, which give people even more reason to visit Meadowhall.'

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