Printemps launches FRANCE MON AMOUR event

Printemps in Paris has unveiled its latest event, FRANCE MON AMOUR. The department store is showcasing iconic and emerging talents with elegance and generosity as a tribute to all the French creative savoir-fair recognised throughout the world. The campaign has been installed throughout all Printemps stores in France and especially in the new architectural concepts of the Haussmann's stores: Printemps Men's store, Printemps Beauty-Home-Kids store and the brand new space dedicated to French gastronomy, Printemps du Goût.

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Celebrating its 20th anniversary, French iconic brand MAJE is the major guest of the Printemps stores and in particular in five windows at Printemps Haussmann and the Printemps Women's store atrium, displaying an exclusive capsule collection. Printemps was the first department store to welcome MAJE at the start of its life. In the giant pop-up store in the atrium, MAJE presents its Spring/Summer 2018 collection alongside a festive and playful capsule collection made exclusively for Printemps with the three iconic colours of the event – blue, white and red.

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The atrium has been transformed into a beautiful garden featuring hundreds of flowers hanging in the centre of the space and an accumulation of confetti and garlands, a mixture of vintage furniture and futuristic, symbolising the 20 years to come. The spectacle vwill be reflected in a mural in each of the four giant mirrors that compose the facades. A heart-shaped logo was designed especially for the 20th anniversary as the signature of this celebration.

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The installation will be in place until 6 May.

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