Following the launch of its London Shoe Galleries in 2010, Selfridges has unveiled its second Shoe Galleries at The Bullring in Birmingham. Located on level four of the department store, the 1,393 sq m space officially launched at the weekend and hosted a series of events to celebrate, including bespoke personalisation and performances.
Following in the footsteps of London’s Shoe Galleries, the new department stocks more than 1,700 different styles from almost 50 international designers, including Valentino, Balenciaga and Stella McCartney. The new footwear destination incorporates a blend of Selfridges’ high-end established brands with new ranges from brands including, Magda Butrym, Coach, Mallet, Alberta Ferretti, Gina, Malone Souliers and Marco de Vincenzo.
Gucci, Jimmy Choo and Christian Louboutin have their own designated areas within the space, complementing the upmarket offer also provided by Tiffany & Co, which opened on level four late last year. Enriching the wide range of occasion footwear available to customers, and exclusive to Selfridges Birmingham, the Jenny Packham X LK Bennett bridal collection will feature in Shoe Galleries, ready for the wedding season.
'The Shoe Galleries concept is an excellent addition to an already hugely popular range of departments available at Selfridges, Birmingham. The additional mix of global luxury brands further elevates the Bullring to one of the largest retailers to stock high-end fashion and accessories outside of London. This opening reinforces the Bullring Estate’s position as one of the leading UK retail and leisure destinations for luxury brands,' says Iain Mitchell, commercial director at Hammerson.
Sam Watts, Selfridges Birmingham general manager, adds: 'We are very excited to launch Shoe Galleries and are confident it will quickly become the premium shoe shopping destination in the city, serving the entire West Midlands region. We are also really pleased this innovative space gives us the opportunity to introduce many new brands to our customers.'