Ted Baker is bringing its latest Colour By Numbers collection to life with an immersive pop-up experience at Old Street Station in London. Complementing this energetic environment is a full schedule of events and activity including restorative yoga classes, enlightening discussion events with fashion influencers Freddie Harrell and Megan Ellaby, and treatments from Ted’s Beauty Spot, as well as partnerships with independent food and drink businesses, including local coffee house Shoreditch Grind.
Ted Baker partnered with ICON Retail to bring the pop-up to life. The space was designed by Ted Baker, and produced and installed by ICON Retail.
Using contemporary art galleries as its starting point, the pop-up employs a clean, monochrome colour scheme with translucent opalescent panels laid out in a graphic zigzag pattern. This thoroughly modern use of materials and shapes creates a fresh, serene backdrop for the vibrant new Colour by Numbers collection, and as with an actual art gallery, allows the dynamic feel and quirky detail of each piece to shine and be appreciated in full.
The interactive space will be in place until 4 May.