Swiss watch brand Oris has opened a pop-up on South Molton Street in Mayfair, the company's first standalone retail outlet in London. It will also become the first retail outlet after Maison Oris in Basel to host the Oris 2018 collection after its launch at Baselworld. Oris Pop-Up London will be a place to explore the Oris brand and its rich watchmaking heritage like no other. One of the highlights is an Oris mini museum, featuring historic pieces from Oris’s 114-year history that have been personally selected by Oris Chairman Ulrich W. Herzog.
'London is a world city and one of the most culturally and historically significant places on Earth. It is home to one of the most dynamic watch retail markets and attracts a wealth of domestic and international customers who know and love their watches,' says Herzog. 'That's why we have chosen to open Oris Pop-Up London and to take our 2018 collection to London first after Basel. We look forward to welcoming Oris oficionados, customers, members of the press and watch lovers to Oris Pop-Up London.'
The 25 sq m space will be open for six months until the end of August 2018 and will host a series of events for customers, friends of Oris and MyOris members.