Fashion Re-told – the first ever standalone fashion store in aid of the NSPCC – has opened its doors on London's Sloane Street this month. The ultimate pre-loved and donated fashion pop-up, Fashion Re-told will sell high-end and designer items to raise funds for the NSPCC’s important work in London. The concept has been brought to life by the NSPCC’s long-standing charity partner Harrods, and Cadogan which has donated the pop-up premises. All proceeds from Fashion Re-told will go directly towards helping to support NSPCC’s services in the London area.
This is the first time that London institutions Harrods and Cadogan have come together in support of a local cause, with the aim of helping the NSPCC’s ambition to give every child in London a voice. Harrods and Cadogan are combining and donating their considerable resources; a prime London location, retail expertise and mentoring, unrivalled service proposition and visual merchandising assets, to make this possible.
Fashion Re-told brings the high-end customer service and luxury surroundings of Harrods to a pop-up setting, selling new and donated pre-loved high-end menswear, womenswear childrenswear and accessories. The collection edit has been curated by an expert Harrods team, and is presented in a luxurious retail environment, designed to emulate a high-end boutique which might be found within the Knightsbridge store.
Donations for the store have come from members of the public, Harrods employees, as well as from high profile fashion brands, and a selection of stock provided by Harrods.
Suppliers involved include SDi Displays, which gifted the internal and external signage at a very low rate to contribute towards the charity.
'By visiting Fashion Re-told shoppers can get their hands on some amazing fashion whilst helping the NSPCC be there for the children of London. Money raised from the Fashion Re-told pop-up will go towards funding key services in the capital like ‘Letting the Future In’, which helps young people find their voice and recover from the trauma of abuse. We’d like to thank Harrods for being so committed to their partnership with us and are also very grateful to Cadogan for supplying us with a stunning space to host our pop-up store,' says Claire Hoyle, NSPCC deputy director of fundraising.
'Fashion Re-told is the NSPCC’s first ever stand-alone fashion store, and Harrods first pop-up with a charity partner, so it deserved to be special. We therefore wanted the shop front to really stand out. The work the NSPCC do within the London community is so important, and Harrods were absolutely thrilled to be able to offer our expertise and work with Cadogan to bring the store to life. The store’s interior scheme is distinctive and playful – but retains the luxurious boutique feel you would expect from Harrods, while the product selection encompasses a wide range of high-end designer items. As we are only open for a month long period, we wanted to make Fashion Re-told as memorable as possible!' says Alex Wells Greco, Harrods head of visual merchandising.
Hugh Seaborn, chief executive of Cadogan, adds: 'Sloane Street has been one of the world’s most luxurious shopping destinations since its creation by the first Earl Cadogan in the 18th century. We are thrilled to be working with Harrods and the NSPCC on the world’s most glamorous charity pop-up, which complements Sloane Street’s reputation. Creating great places is not just about bricks and mortar – it’s about contributing to the local community and wider society and this is a great opportunity to support the UK’s leading children’s charity who do such admirable work protecting childhood.'
The pop-up opened on 13 April and will run for one month.